Exploratory Narrative Essay Example | Topics and Well Written Essays - 250 words

Exploratory Narrative - Essay Example They even use hidden cameras to see pin numbers as they are typed in by cardholders and then later on they steal wallets and withdraw cash from ATM machines (Safdar). The ease of robbing others is making this crime popular amongst individuals with criminal minds and intentions. This crime is on the rise and the loss of wealth can be significant if this crime goes undetected. I therefore strongly feel that we can all become the next target of such criminals. I feel that this crime must be stopped by card issuing companies by changing the design of information storage on cards, which is possible if they use small chips for storing information. Moreover, on individual basis we can take certain precautions to prevent criminals from getting access to our private information. When using the cash machine I will surely look out for any signs of glue, hidden cameras, and even cover my hand when I type in my pin code. Only this way I can avoid being robbed and loose my hard earned

Nestle Corporate Strategy Case Study Example | Topics and Well Written Essays - 1500 words

Nestle Corporate Strategy - Case Study Example (Porter, 1985:15) Nestle's growth strategy is what porter called as focused differentiation variant. Nestle's strategic business units concentrate on market entry in emerging markets to achieve sustainable growth. They analyze potential host countries; anticipate the shift in the competitive forces and exploits change by creating appropriate strategies. In this way, the company establishes itself and defends its position by capitalizing on its strengths and capabilities. The product based SBUs The regional organization of Nestle, on the other hand, aims to penetrate the market and establish its presence by promoting several products. They achieve this by maintaining manufacturing facilities in the host country as well as importing other goods produced from another country. Differentiation provides Nestle insulation against competition through brand loyalty by customers. Through this local strategy, the company earns remarkable returns on capital employed and creates a defensible market position. A strong coordination between the R&D, product development and marketing departments helps local Nestle firms achieve sustainable profitability and increase market share. Hill mentions in his book that brand management is one of the most important aspects of companies doing international business. Product recognition while entering a new market is considered to be one of the most important strategic strengths of a company. Many researchers have tried to extrapolate this view resulting in the one-brand one-world school of marketing. According to this view the best strategy for a company is to go in to a new product segment or market with an already established brand name. This is considered to be one of the most fundamental principles of international brand management. However, the success of Nestle and its branding strategy are a contrast to this popular belief. Nestle prefers its brands to be local and people regional, with only the technology being a common global factor. The company has pored billions of dollars into local acquisitions like Ralston Purina pet products in US. Nestle complete portfolio consists of a staggering 8,500 brands that are organized by geographical status and role. Together these brands create a hierarchy of brands in which each product is associated with at least two bands at different levels in the hierarchy (Kapfere, 2008:413). The geographical criterion allowed three groups of brands to be distinguished - international, regional and local brands. These brands fulfill different functions and roles depending on the customers and represent the principal families of brand architecture (Mhlbacher, Leihs and Dahringer, 2006:482). Nestl's brand strategy is organized into two categories: The corporate brand - Nestle has formulated a basket of corporate brands under the umbrella of Nestle itself and others often acquired like Blackwell, Friskies and Buitono. The corporate brands are there to give the image of a company that is a reliable specialist in some area. The product ranges like Nescafe and individual product brands like Kitkat and Crunch (Mazur and Hogg, 1998, 133-134) To control the branding of the products, Nestle maintains a tight control from the centre on the policy towards the strategic

Nobel memorial prize for economics 2009 elinor ostom Research Paper

Nobel memorial prize for economics 2009 elinor ostom - Research Paper Example In the context of the current global economic crisis that has been brought about due to a paradigm that celebrates unlimited growth and rampant misuse of the world’s resources, Ostrom’s work takes on a significance that goes beyond theory and if applied to the real world of ecosystems and how we can manage with the resources that have been bequeathed to us by nature, her work is indeed laudatory. Ostrom’s work is especially relevant when one considers the fact that our planet is in the throes of an ecological crisis due to climate change arising out of burning fossil fuels and that we as a species have used up most of the finite resources like oil, minerals etc. Hence, Ostrom’s pioneering work in the field of managing common pool resources can be said to be especially relevant for the times that we live in. To quote from a website that analyzed her work in the area of self governance and usage of common pool resources, â€Å"In general there are two main governance structures that are widely accepted in the literature; market or government oriented solutions. The eminent free-rider problem thwart social optimality when individuals do not coordinate their actions and cooperation cannot be accomplished internally. Ostrom argues against both of the external mechanisms and, through her extensive fieldwork, shows that self-governance is possible where communities develop their ruling systems to manage common pool resources. Her findings clearly indicate that rules imposed or dictated have little legitimacy and would be violated. On the contrary, when there is consensus on the governing principles or internal enforcement apparatuses people tend to obey them. This presentation aims to delve into more details of her criticisms of standard economic governance theories. Then, her contributions to collective decision making and her

Tracing the development of painting Term Paper Example | Topics and Well Written Essays - 1250 words

Tracing the development of painting - Term Paper Example The essay "Tracing the development of painting" discovers the development of painting. The chronological discussion of painting styles proves the difference in visual characteristics but with a number of similarities and are related to each other in some way or other. This painting style was originated around 1600s and influenced the following centuries. Besides, this form of painting style is rich and deep in color, and the intense usage of light and shadow. The exponents of Baroque style made use of the most exact moment or the dramatic point of events arouse emotionality in the minds of viewers. One of the best examples for Baroque as a painting style is The Deposition by Caravaggio. Neoclassicism dominated the European art from 18th century to 19th century. Neoclassicism was basically a reaction against Rococo style in European Art. As a painting style, Neoclassicism gave due importance to Roman and Greek art. Its influence is not limited to the sphere of painting, but it extends to other forms of art like literature and architecture. One of the best examples for Neoclassicism as a painting style is The Death of Marat by Jacques-Louis David. Realism originated in Europe, especially in France, in 1850s. Besides, it was a movement against Romanticism. Realism was totally against the emotionalism projected by Romanticism, and was in favor of the ideology of Objective Realism. So, truth and accuracy were the fundamental principles of Realism in painting. In short, realism gave due importance.... Impressionism: Impressionism originated in Paris, as an Art movement in 19th century. The name Impressionism is originated from Claude Monet’s art work, namely ‘Impression, Sunrise’. The usage of thin brushstrokes, perfect lighting, usage of ordinary subjects, and strange visual angles are some of its main characteristics. One of the best examples for Impressionism is The Abduction of Egypt by Shwidkiy Andrey (see appendix -4). Post-Impressionism: Post-Impressionism was developed in France during 1880s. Roger Fry, the renowned British Art critic was behind the creation of the term Post-Impressionism. Post-Impressionism was an extension of Impressionism, but rejected the limitations of Impressionism. The exponents of Post-Impressionism gave more importance to geometric forms. The usage of unnatural color in paintings is one of the most important features of Post-Impressionism. One of the best examples for Post-Impressionism is Sunflowers by Vincent van Gogh (See ap pendix – 5). Cubism: Cubism transformed the scenario of painting in Europe and deeply influenced other forms of art like sculpture and music. The basic element of Cubism is to break down the object, analyze it, and to re- assemble the same. This helps the painter to present the art work with difference in subject matter. The usage of random angles is the most important aspect of cubism. One of the best examples for Cubism is Guernica by Pablo Picasso (see appendix-7). Geometric abstraction: Geometric abstraction is based on abstract art. Besides, it is based on non-objective and two dimensional models. It rejects exaggeration and illusionistic modes of painting and makes use of canvas as

Internal and External Factor Analyses of the Vermont Teddy Bear Co., Essay

Internal and External Factor Analyses of the Vermont Teddy Bear Co., Inc - Essay Example The first section will present a brief profile of the company. The next section will then tackle the opportunities and threats faced by the company which will lay the foundation for the external factor analysis. Lastly, the paper will look at the internal functioning of Vermont Teddy Bear Co, Inc., through its strengths and weaknesses. The paper will also present summaries of the internal and external factor analyses. Vermont Teddy Bear Co, Inc. began in the streets of Burlington, Vermont in 1981. Its founder, John Sortino began this business by "selling hand sewn teddy bears out of a pushcart." His venture marked the foundation of a business which is basically involved in the conceptualization, manufacture, and marketing of teddy bears. The company is known for its products which are manufactured by Americans using local inputs. Vermont Teddy Bear Co., Inc., however, has begun utilizing imported materials to lower the costs of production and boost profitability. The major business line of the company is the marketing of bears through a program called Bear-Grams which delivers the company's products to customers who can order online or through phone. Bear-Gram was originally advertised through radio stations and orders were taken for special occasions like birthdays, Valentine's Day, and others. The company has latter diversified in the retail of its products. Expansion also meant opening up retail outlets in lucrative areas in the United States. This expansion aimed to promote Vermont Teddy Bear as a national brand. Vermont Teddy Bear Co., Inc.'s performance peaked during 1994 but slipped off due to managerial problems and constraints (The Vermont Teddy Bear Co., Inc 1994). External Factor Analysis External factor analysis is lifted from the opportunities and threats faced by Vermont Teddy Bear Co., Inc. Opportunities include market developments, competitors' vulnerabilities, lifestyle or industry trends, technology development and innovation and a lot more which poses an opportunity which can enable the company to grab a larger portion in the market, maximize shareholders' value, or boost profitability. On the other hand, threats can be political events, drop in market demand, and other obstacles faced by a business entity. Table 1 is a summary of the external factor analysis conducted on Vermont Teddy Bears Co., Inc. Opportunities abound for Vermont Teddy Bear Co., Inc. The boom in the collectible market posts a bright prospect for the company this means a larger customer base which can be serviced by Vermont. The collectible industry is estimated to be a $9.2 billion industry with the plush collectibles segment cornering a $441 million share (Calta, 1995). In the past five years, there has been a growing preference for the upscale bear, the limited editions, and the artist-designed bears (Leccese, 1998). Companies in the teddy bear industry can take advantage of this trend by expanding their product lines in response to this growth. Vermont Teddy Bear Co., Inc. as one of the most prominent players in the teddy bear industry is in a very advantageous position to grab this opportunity. Manufacture of bears to suit the changing needs of customers can be pursued. Market diversification strategies can also be undertaken by the company both in the United Sta

Assignment Example | Topics and Well Written Essays - 250 words - 194

Assignment Example lps in advicing the dest way to use these devices and on the other hand, it gives some kind of products that are very hard to use in this type of connectivity. Amazon.com is an American International electronis commerce company, the largest in the world online retailer founded by Jeffrey P. Bezos in 1994. MIS and IT look similar while they are not. MIS majors in business problems like marketing and accounting while IT focuses on the better understanding of technology (Laudon, Kenneth and Jane p. 6). When you walk out of the store, the radio waves are picked up by the coiled metal aerial in the label.The chip modifies the waves incoming and sends them back again by transmitting a unique identifier code as the receiver picks up the identifier code then sounds the alarm and so you can caught when you try stealing at the store using RFID. Critical path in a project is simply all errands that determine the end date in your project schedule. In case one of the errands is late by even a day , then the project will have to be extended by a day. Social Engineering Attack refers to the psychological manipulation of people into performing actions or even divulging very confidential

Levi Strauss Signature Case Study Example | Topics and Well Written Essays - 500 words

Levi Strauss Signature - Case Study Example Levi’s brand is not as elastic as he put it because it has only been targeting a certain group in the market, for example, it could not design women jeans and younger people. The elasticity is low and this has overstretched the name of the brand with the introduction of the signature line (Levis Strauss & Co, 2011). 4. Develop the â€Å"brand schema† that you think existed for the overall Levis brand before and after the introduction of the Signature line (i.e., an associative network map of links and nodes). What are the marketing implications of the differences? The Levi’s Eco is a new product launched in 2006 and the difference with the rest is that it is made of organic cotton and sells at 30-68 dollars. The six environmental activism segments attracted to this type of jeans would be women in blue collar jobs, young children below 10 years, men aged above 55, I do not think that Levi’s Eco helps the brand with younger customers because young people do not prefer organic cotton clothes. They also feel that they are too warm for their bodies and are for old people. I think that Levi’s Strauss Signature may survive in the market as it is of a lower priced and designed in a way that taps the mass market. The Signature line also has styles for the entire family. The other advantage is selling at mass merchandisers, for example, in Wal-Mart where most people shop, therefore, easier access.